Reading the back of the menu at Buck’s, while waiting for my burger the other night, reminded me of an important topic I have been meaning to share with you since its announcement at the recent TED U event. (If you are not familiar with the TED Talks, click here.) It concerns a subject near and dear to my heart, and this little item is a bit of good news for all us ‘little guys’.
What I am talking about is called “Collusion”.
“This morning onstage, Gary Kovacs of Mozilla announced a fascinating browser add-on for Mozilla: Collusion. It allows you to track who’s tracking you online … and the results are surprising to say the least.“
You should know, tracking our online behavior is big business. The revenues involved in the top online tracking companies is over $39 billion — I’m in the wrong business: that’s pretty good money for spying on us!
(And f you think this is some small issue.. or some NBD thing that only happens when you’re online doing Google searches, you really really really need to watch the video Big Brother Big Business. I think it ought to be required viewing before you can vote!)
Why this is important:
“Take control of your data
We recognize the importance of transparency and our mission is all about empowering users — both with tools and with information. The Ford Foundation is supporting Mozilla to develop the Collusion add-on so it will enable users to not only see who is tracking them across the Web, but also to turn that tracking off when they want to.”
What you should do: Please take two minutes (or less) and look at the animated demo, here, http://www.mozilla.org/en-US/collusion/demo/. Learn about how these vile and repugnant “tracking cookies” automatically build a “behavior profile” about all of us, so somebody can make an easy buck selling our ‘information’.. or serving us up “targeted advertisement”.
[ Update: A version is available for Chrome as well. See, Collusion for Chrome maps how sites are tracking you, courtesy of the Disconnect team. ]
“As younger people reveal their private lives on the Internet, the older generation looks on with alarm and misapprehension not seen since the early days of rock and roll. The future belongs to the uninhibited.“
“Almost 13 million users say they have never set or didn’t know about privacy controls on Facebook, according to Consumer Reports.“
(I wonder how many million declined to admit their ignorance..?)
Much good information here. I hope you’ll click some links (at least view the demo).
Today’s quote: “Common sense is genius dressed in its working clothes.” ~ Ralph Waldo Emerson
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I have regularly posted how-to’s and tricks & tips and general computing advice here for the past six years. (Use the Search tool to find answers.) Sometimes I answer/have answered (your) specific questions in an article if I believed the answer generally helpful to “everyone”. All the writing you see is my own, typos and all. There is an implied “IMHO” in what you see here.
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