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Good-bye YouTube. Enjoy Your Ads.

YouTube Launches Video Ads — Public Reaction Negative

“Google wants to make money with YouTube. Problem is… the site is expensive as *heck* to run, and they just can’t seem to run enough ads to pay for it all. What’s the solution? Make the user experience as crappy as *heck*, so they use less bandwidth as people stop coming to the site, AND make money during the entire process! Do I smell a hint of BRILLIANCE?” *

In one of my prior articles (talking about the Yahoo! “mergers” and take-over bids) I came up with a catchy title — “A World Run By Ad Revenue“. It seems to me that we have reached a point in our evolution where we humans have become so inundated with advertising, that we have developed an internal ability to block them all from our minds.

When that doesn’t work — there’s the Mute button.
yahoo page

Yet.. more and more money is being spent on advertising, and webmasters are finding more and more little corners to fit in some little ad. (called “monetizing“) The businesses spending money on these ads know it barely works.. but they hope some little part of our brains will absorb a keyword or logo — and they can at least gain some “branding” result for all their wasted money.

It’s insane. Advertising doesn’t work, and not advertising doesn’t work. The only people actually profiting are.. the people creating/airing the ads. We just become more adept at ad ignoring. (I posit that the record-now/watch-later idea {TiVo, DVR, VCR} was such a success not because of how busy we are, but because it makes it easy to kill/skip over the ads.)

Today’s free link:
* This quote is from an article about Google’s latest move to fit more ads onto its site YouTube, written by Griff and posted on LockerGnome. You can read the whole article here, and see the details, but I would like to say some of you may find the language a little salty (though, it’s not too bad, really.) Griff suggests that YouTube now has a year to live…

Today’s free download: I don’t actually see all that many ads when I surf the Internet because I use ad-blocking software/tools. (Don’t worry all you businesses running ads, I never buy stuff because you ran an ad anyway. Usually I boycot you because I hate ads so much).
Firefox: I use the plug-ins AdBlock Plus, NoScript and FlashBlock
Internet Explorer: I download and install SelectView

There are other products available for you to choose from, both free and for sale.

I hope people wake up soon.. or this is our future..
Because somebody thinks it works…

Copyright 2007-9 © Tech Paul. All rights reserved. post to jaanix

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April 6, 2009 Posted by | advice, Internet, tech | 7 Comments