Tech – for Everyone

Tech Tips and Tricks & Advice – written in plain English.

Good-bye YouTube. Enjoy Your Ads.

YouTube Launches Video Ads — Public Reaction Negative

“Google wants to make money with YouTube. Problem is… the site is expensive as *heck* to run, and they just can’t seem to run enough ads to pay for it all. What’s the solution? Make the user experience as crappy as *heck*, so they use less bandwidth as people stop coming to the site, AND make money during the entire process! Do I smell a hint of BRILLIANCE?” *

In one of my prior articles (talking about the Yahoo! “mergers” and take-over bids) I came up with a catchy title — “A World Run By Ad Revenue“. It seems to me that we have reached a point in our evolution where we humans have become so inundated with advertising, that we have developed an internal ability to block them all from our minds.

When that doesn’t work — there’s the Mute button.
yahoo page

Yet.. more and more money is being spent on advertising, and webmasters are finding more and more little corners to fit in some little ad. (called “monetizing“) The businesses spending money on these ads know it barely works.. but they hope some little part of our brains will absorb a keyword or logo — and they can at least gain some “branding” result for all their wasted money.

It’s insane. Advertising doesn’t work, and not advertising doesn’t work. The only people actually profiting are.. the people creating/airing the ads. We just become more adept at ad ignoring. (I posit that the record-now/watch-later idea {TiVo, DVR, VCR} was such a success not because of how busy we are, but because it makes it easy to kill/skip over the ads.)

Today’s free link:
* This quote is from an article about Google’s latest move to fit more ads onto its site YouTube, written by Griff and posted on LockerGnome. You can read the whole article here, and see the details, but I would like to say some of you may find the language a little salty (though, it’s not too bad, really.) Griff suggests that YouTube now has a year to live…

Today’s free download: I don’t actually see all that many ads when I surf the Internet because I use ad-blocking software/tools. (Don’t worry all you businesses running ads, I never buy stuff because you ran an ad anyway. Usually I boycot you because I hate ads so much).
Firefox: I use the plug-ins AdBlock Plus, NoScript and FlashBlock
Internet Explorer: I download and install SelectView

There are other products available for you to choose from, both free and for sale.

I hope people wake up soon.. or this is our future..
hong-kong-advertising
Because somebody thinks it works…

Copyright 2007-9 © Tech Paul. All rights reserved. post to jaanix

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April 6, 2009 - Posted by | advice, Internet, tech

7 Comments »

  1. TechPaul,

    Another great article… We are definitely being saturated with advertising. Why? Mind Game… Here is a definition straight from Wiki that relates to your post:

    A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind’s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the subconscious mind and can negatively or positively influence subsequent later thoughts, behaviors, actions, attitudes, belief systems and value systems.

    Like

    Comment by whatsonmypc | April 7, 2009 | Reply

    • It’s pretty sad the money businesses spend so fruitlessly, and when their investment fails to produce any sales.. their solution? Spend more.

      In the mere hopes that we will learn to instantaneously recognize their corporate logo?

      I have said it before and repeat here —
      If you advertise your product on TV, radio, or banner ad, I will not buy it. I will buy from your competitor who does not advertise (or, advertises less obnoxiously).

      I don’t think I am the only one who is sick to death of being sold stuff, allatime, everywhere.

      The advertisers know this.. so they go after our kids. (who haven’t reached “saturation point” yet)

      Like

      Comment by techpaul | April 7, 2009 | Reply

  2. Both Ricks comment and your reply reflect my own feelings and opinions on this subject. I’m so irritated by the deluge of advertising that it makes me want to scream… at times. I use Firefox with the great “advertising & script blocking” add-ons, but you can’t get away from it on TV. I can’t even watch a show between commercials now without seeing banner ads constantly splashed on the screen.

    Kind of makes me want to move to the wilderness and cut all ties with the outside world… but I can’t. Sigh…

    Like

    Comment by KsTinMan | January 7, 2011 | Reply

    • KsTinMan,
      The more adept we become at avoiding ads, the more adept advertisers will be at sneaking some in front of us.

      … don’t get me started on TV ads. I could rant for weeks just against the pharmaceuticals.. and my blood pressure might go up.

      Like

      Comment by techpaul | January 7, 2011 | Reply

  3. Great article. Waiting for more.

    Like

    Comment by Romeo Baisley | January 14, 2011 | Reply

    • Romeo Baisley,
      I invite you to use my “Search” widget. I have posted over 1,200 articles here already. Look around some.

      Like

      Comment by techpaul | January 14, 2011 | Reply

  4. I watch 3 hours a week of TV, sometimes. I either record it so I can skip the ads or I download it.

    Can’t stand the ads. You know what irks me the most about ads…

    At the end of a TV show or movie they race through the credits and make them so small it is impossible to read. Not to mention they use a voice over so you can’t hear the music at the end. You know those people worked hard to get into those credits, hard work, schooling etc. It just isn’t fair. Yes, I am one of those people that when I DO go to a theater, I don’t walk out until the credits have been run. I like to read them; plus sometimes, they have bloopers or a hint to a sequel etc. I like to see where the film was made etc.

    Like

    Comment by delenn13 | December 5, 2011 | Reply


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