Tech – for Everyone

Tech Tips and Tricks & Advice – written in plain English.

Before You Invest In Online Advertising…

Okay, so your company has come up with a new doofangle. Nevermind that this doofangle is basically a copy of someone else’s doofangle, you want a slice of that doofangle-sales pie, (as it hasn’t been sliced up enough yet) and so you have a Product Launch coming up.

skeptical-face_thumb.jpgAnd you’re The Marketing Specialist.

And everything you’ve ever heard, or read, says you Have To Have An Online Campaign. And your company has given you the budget. (After all, with the here-today-gone-tomorrow nature of tech, you might not have a company next year if the Doofangle 1 doesn’t sell millions of units.)

So you do your research, and conduct focus groups, and decide that having 20-somethings dance around a fountain holding the Doofangle 1 is what you’re going to go with. It’s zesty, hip, and it is F-U-N-!
You’re going to dress the dancers in vibrant colors, as the Doofangle 1 is a boring black plastic .. rectangle.

So you spend MILLIONS on TV ads. (Which nobody looks at, except to maybe laugh.)

And now you’re ready to launch your online banner ads, using still images from the TV spot. And you’re going to spend more MILLIONS, to get lots of eyeballs.

Oops.

You are now the person responsible for *urinating*-away millions on online ads that only robots looked at. As you didn’t know about click fraud, (a term first coined sometime around 1997) or botnets.

Sorry. But don’t worry. Someone is always hiring Marketing Specialists. A different one calls me at suppertime every night.

(Latest) * Chameleon Botnet Steals Millions

Internet advertisers are the latest target of a botnet that could be costing them up to $6 million a month.Read more..

(Last month) * Botnet steals millions from advertisers with fake mouseclicks

The Bamital botnet defrauded the entire online advertising platform, which is what allows the Internet and many online services to be free..Read more..

The entire history of defrauding the online advertisers would – I suspect – fill a book. But, “You Have To Have An Online Campaign”.
Everyone says.
I would think, though, that you’d want actual humans to see/hear your marketing efforts.. right?

It isn’t the ad services that take the hit; it’s you, the Doofangle seller.

Oh, well. Not every click is bogus… right? Some sales will happen.. right? But how will you know? That number might not be real either.

Down the rabbit hole.. and ignore the man behind the curtain.

At least with the airwaves advertising, the worst they can do is run your spots from 1am – 3:30am (or show you charts that say they ran all 1,000 spots but only air 200) … This online stuff seems 100% the shadows of vapor.

Today’s quote:Go on till you come to the end; then stop.” ~ Lewis Carroll, Alice’s Adventures in Wonderland & Through the Looking-Glass

Copyright 2007-2013 © “Tech Paul” (Paul Eckstrom). All Rights Reserved.


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All we really have, in the end, are our stories.
Make yours great ones. Ones to be proud of.

March 21, 2013 Posted by | advice, cyber crime, hackers, Internet, News, phraud | , , , | 4 Comments

How to block ads on Android

Folks, on Monday I told you the alarming (and revolting) news that Google has removed ad-blocking apps from the Google Play app store. Fortunately, Neil Rubenking at PC Magazine has just published a How To for installing AdBlock Plus on Android devices (aka “the workaround”).

abpI just did it on my Kindle Fire, and I did not have to do the “manually set a proxy” steps. It’s so nice to view ad-free webpages! (And it’s safer, too.)

Here’s the 4-1-1. How To Block Ads on Android

Yesterday, the venerable adblocking company Adblock Plus (ABP) announced that Google had blocked their enormously popular app on the Google Play store. While Google can slam the door through their app store, Android’s open nature means that users can still “sideload” the app.“” Read more..

It really isn’t hard, and I think you’ll be glad you did it.

[Update: a reader has suggested an easier method in the Comments section, here (below).]

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Tip of the day: Advertising really works!! And is a GREAT!! investment!! See?

spam3_20_13

And unicorns are real.

Today’s quote:In our age there is no such thing as ‘keeping out of politics.’ All issues are political issues, and politics itself is a mass of lies, evasions, folly, hatred and schizophrenia.” ~ George Orwell

First Day of Spring (Yay!) I just heard. Today is the calendar’s equinox, or solstice, or sumsuch, and they say Spring is now playing in a theater near you. Yay!

Today’s Spring quote:When spring came, even the false spring, there were no problems except where to be happiest. The only thing that could spoil a day was people and if you could keep from making engagements, each day had no limits. People were always the limiters of happiness except for the very few that were as good as spring itself.” ~ Ernest Hemingway

Copyright 2007-2013 © “Tech Paul” (Paul Eckstrom). All Rights Reserved.


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All we really have, in the end, are our stories.
Make yours great ones. Ones to be proud of.

March 20, 2013 Posted by | advice, Android, free software, gadgets, how to, Internet | , , , , , , , , , , , , , | 5 Comments

Items of Interest for Your Tuesday

I’m afraid I only have time today to post a few items you might want to be aware of..

* A 7″ Android tablet for $75. (Sale ends today) Check it out here.

* Five portable antivirus and antimalware tools to carry with you at all times

Let’s face it, one of the primary jobs a Windows admin does is keep machines free of infection. It’s inevitable – end users will open files, install cutesy apps, and go to sites they shouldn’t. When they do these things, their machines get infected. When their machines get infected, you could wind up fighting a losing battle – unless you have the right tools.” Read more..

* Stolen credit reports: What you can do to protect yourself

Patrick Lambert follows up on the stolen celebrity credit reports. You don’t have to be famous to be at risk. What can individuals and businesses do for protection?Read more..

* If Google were a hacker, it’d be going to prison

Instead, the megarich megacorp pays piddling price for Wi-Fi cyber spying, and corporate accountability remains MIA.” Read more..

[ Great read. ]

* SimCity Players Can Start Downloading Their Free Game

Those affected by the recent SimCity launch disaster can begin claiming their free PC game download this week, Electronic Arts’ Maxis Label said in a Monday email to players.” Read more..

* And here’s a picture you might appreciate..

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.. oops, I didn’t mean that one.. Here’s the one.

Capture-2.jpg

Let’s be careful out there, and have a great day everyone!

… I should stop pulling Google’s tail. I think they are sending out the subscriptions later nd later (yesterday, mine didn’t come in until 9:20pm) and sending me less eyeballs… Or maybe I’m being paranoid.

Today’s quotable quote:The glow of one warm thought is to me worth more than money.” ~ Thomas Jefferson

Copyright 2007-2013 © “Tech Paul” (Paul Eckstrom). All Rights Reserved.


>> Folks, don’t miss an article! To get Tech – for Everyone articles delivered to your e-mail Inbox, click here, or to subscribe in your RSS reader, click here. <<


All we really have, in the end, are our stories.
Make yours great ones. Ones to be proud of.

March 19, 2013 Posted by | advice, Android, consumer electronics, free software, gadgets, Internet, mobile, Portable Computing, security | | Leave a comment

Google Takes Away Choice

Well it was going to happen sooner or later. Google would find more ways to take away our ability to block advertisements.

* Popular ad blocking app nixed from Google Play

In a move that has sparked negative criticism, Google has decided to delete the popular ad blocking application, AdBlock Plus, from its Android Play Store.Read more..

I don’t understand why they chose to get authoritarian, and show us the middle finger, as approximately 1% (my estimate) of computer users are savvy enough to have ever even heard of AdBlock Plus. (I’ll let the article explain the Who, the How, the What, and — the Why you should care.)

But we do live in a world run by ad revenue.
($17 Billion in first half of 2012 [online]..)

It’s one reason I ignore good practice and am still using an older version of Firefox: each new version they release, more ad blocker, security, and privacy “add ons” no longer work (wonder why?).

I am not going to say what I really think here, nor use the language I want to, but I will say to any and all Google employees, honchos, and stockholders — rethink this move. It stinks and makes you look bad. (Yes, I know. That’s how you make your money – watching us, tracking us, and showing us Ads. But.)

I’ll further say that I support the folks who brought us AdBlock Plus, and “root for” them and folks like them. I hope they’ll figger a ‘workaround’..

Today’s concept to ponder: “Slippery slope”. Incrementalism in the study of rationality can be seen as a stealthy way to bring about radical changes that were not initially wanted: a slippery slope.

Today’s quote:Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.” ~ Buddha

Copyright 2007-2013 © “Tech Paul” (Paul Eckstrom). All Rights Reserved.


>> Folks, don’t miss an article! To get Tech – for Everyone articles delivered to your e-mail Inbox, click here, or to subscribe in your RSS reader, click here. <<


All we really have, in the end, are our stories.
Make yours great ones. Ones to be proud of.

March 18, 2013 Posted by | Android, computers, Google, Internet, News, tech | , , , , , , , , , , , | 2 Comments

Happy Green Day

To all those who celebrate this day, I’d like to wish you a safe and happy St. Patrick’s Day

It is the weekend. And it is a holiday. And here is what a real shamrock looks like.

What is St. Patrick’s Day all about?

“Saint Patrick’s Day (Irish: Lá Fhéile Pádraig (The Festival of Patrick Day)) is a cultural and religious holiday celebrated on 17 March. It commemorates Saint Patrick (c. AD 387–461), the most commonly recognized of the patron saints of Ireland, and the arrival of Christianity in Ireland. It is observed by the Catholic Church, the Anglican Communion (especially the Church of Ireland), the Eastern Orthodox Church and Lutheran Church. Saint Patrick’s Day was made an official feast day in the early seventeenth century, and has gradually become a celebration of Irish culture in general.”

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Today’s quote:My observation is that we live in a society where ideas like superficiality, materialism, and image have become more important than human connection, happiness, and joy.” ~ Mateo Tabatabai

Copyright 2007-2013 © “Tech Paul” (Paul Eckstrom). All Rights Reserved.


>> Folks, don’t miss an article! To get Tech – for Everyone articles delivered to your e-mail Inbox, click here, or to subscribe in your RSS reader, click here. <<


All we really have, in the end, are our stories.
Make yours great ones. Ones to be proud of.

March 17, 2013 Posted by | advice | 4 Comments

Tips for cleaning your smartphone and other mobile devices

Folks, here are some useful and/or interesting “infos” I think you will want to know about.

* Cleaning supplies for your smartphones, tablets, and accessories

Matthew Nawrocki shares some tips for cleaning oils, dirt, and grime from your smartphone and other handheld mobile devices. Read more..

* (This is another one where the reader comments are interesting too) Will 90 percent of users always hate Windows 8?

Windows 8 doesn’t exactly seem to be setting the world alight. Perhaps the requirement that indifferent users have to sit down and learn their way around something new is causing problems…” Read more..

* IT job cuts: Is the end finally in sight?

A poll of IT chiefs’ views on hiring and budgets picks out a whiff of change in the jobs climate.” Read more..

* Sort of related: Words that mean nothing in a resume

Some of the most often used terms in resumes are also the most meaningless. Learn how to avoid that pitfall.” Read more..

* Two free, full-blown alternatives to MS Office

As Microsoft’s Office has grown in size and complexity, more than a few users have wondered whether there’s a viable alternative — especially when it comes time to pay for an upgrade or new copy.” Read more..

* Yippee yahoo: Spy agencies to be granted access to US citizen finances

Should intelligence agencies in the United States have unrestricted access to the banking details of U.S. citizens? The federal government believes so.Read more..

That shouldn’t bother me.. right?

* Software giveaway (reader submitted): today only..Nature Illusion Studio Standard Edition (PC) 100% Discount Coupon Code *** Great News! Nufsoft has agreed to extend this deal for another day – Enjoy! ***

“Nature Illusion Studio Standard Edition transforms your nature photos into living works of art with weather effects that are sure to astound! Using Nature Illusion Studio Standard Edition, you can add realistic snow, water, rain, and more, then throw in some butterflies, birds, and other objects to increase the level of nature in your nature photography. You don’t need to be a professional graphic designer, either, since Nature Illusion Studio Standard Edition offers an intuitive interface that lets anyone transform their photos.

It’s not just rain or snow, either. Within each category, you have complete control over such details as the intensity, wind direction, speed, transparency, and size. And once you think you’re done improving your photos with weather effects, you can take it to the next level! Nature Illusion Studio Standard Edition lets you add sound effects to all of your photos, immersing your audience in a total sensory nature experience. When you’re done, you can save your living photos as self-executing files, videos, or screensavers!

Thank you for the heads up, Dear Reader.

Today’s quotable quote:I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.” ~ Audrey Hepburn

Silly Poll #3 (cont..) Does “clumping” cat litter save money in the long run?

Copyright 2007-2013 © “Tech Paul” (Paul Eckstrom). All Rights Reserved.


>> Folks, don’t miss an article! To get Tech – for Everyone articles delivered to your e-mail Inbox, click here, or to subscribe in your RSS reader, click here. <<


All we really have, in the end, are our stories.
Make yours great ones. Ones to be proud of.

March 14, 2013 Posted by | advice, computers, consumer electronics, free software, gadgets, how to, iPhone, mobile, software, tech | , , , , , , | 4 Comments

Cool (Electric) Car

Something caught my eye today. Something I had never seen before. And I thought I’d share some pics I snapped of it.

IMAG0174sm

IMAG0175sm

IMAG0176sm
Turns out this thing is a hybrid – a Fisker Karma.

And runs about $100,000.

No wonder he didn’t want to trade me for my TechPaulmobile…!

(Heck.. if an electric car looks like that, even I might want one..)

Reading reco: A Must Have Tech Product For Your Emergency Bug Out Bag

This week’s tech product is unique in that it is a product that everyone should have in their bug out bag. When I refer to the term “bug out”, I am talking about getting out of your immediate home based area due to an emergency condition, such as a weather emergency. When this occurs I […]” Read more..

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Today’s quote:You’ve gotta dance like there’s nobody watching,
Love like you’ll never be hurt,
Sing like there’s nobody listening,
And live like it’s heaven on earth.
~ William W. Purkey

Copyright 2007-2013 © “Tech Paul” (Paul Eckstrom). All Rights Reserved.


>> Folks, don’t miss an article! To get Tech – for Everyone articles delivered to your e-mail Inbox, click here, or to subscribe in your RSS reader, click here. <<


All we really have, in the end, are our stories.
Make yours great ones. Ones to be proud of.

March 13, 2013 Posted by | blogging | , , , , , | 6 Comments