Not every Windows user is going to like Windows 7
Not every Windows user is going to like Windows 7.
And, it’s true– you cannot please all the people, all the time.
I have been using Windows 7 as my main desktop OS for a while now, and have written several installments of “A Tech’s Impressions” series, (see, A Tech’s First Impression of Windows 7 — Part 1 of a series) with more on the way. This article is not one of them – it’s more a (my) look at psychology than technology.
It is hard to be a reader of technology-oriented websites, or business analysis sources, and be unaware that Windows Vista was not a pop sensation (it did not “go viral”) … and that many people are (deliberately) “sticking with XP”.
For a multitude of “reasons”.
In fact, many flat-out say Vista was a flop. From a marketing and sales standpoint, I think I have to agree. It was, to me, mind-bogglingly stupid (and I’m being polite) to 1) let Vista be released without driver support, 2) To not hammer home to the public the fact that Vista was NEVER meant for old machines, and 3) To let 18 months (!) of brilliant “I’m a Mac, and I’m a PC” ads run unanswered.
And.. when the long awaited Microsoft reply finally came?
An equally stupid (and vaguely insulting) move; a campaign called “Mojave”, that nobody saw. (see, Marketing the Microsoft Way–”Mojave”). They got a little smarter with the following “I’m a PC” campaign.. but that was way too little, far too late.
The number of Apple machines jumped from somewhere around 5-7% to 10-15% (I don’t care about that though. Good for Apple). Microsoft’s revenue declined, and has announced a 5,000 -employee layoff. (see, Gartner: Blame Vista for Microsoft layoffs.)
But Vista is stuck with an (IMHO) undeserving bad rap, and many people have chosen to stay with a less secure and aging operating system. (Me? I’ll never go back. I retired the last of my XP systems a while ago.)
XP was released in 2001. In computer years, that’s five iterations of Moore’s Law ago -more people used floppy disks than thumb drives- and in human perspective.. the Trade Towers were still standing.
Microsoft has clearly learned a few things from Vista’s “failure”, and made some changes, evident already in the Windows 7 beta release. I am eager to see if that “education” will change how Windows 7 is marketed to the masses.
Let’s get back to the topic: built on the Vista kernel, tweaked for friendliness and one-click-simple, loaded with device drivers, faster, etc., etc., Windows 7 is what Vista should have been, and all the standard reasons to avoid it (or.. “wait for Service Pack 1”) seem to me to have been already addressed and answered. I boldly predict that you will not see the same “this sucks!” or “my doohickie won’t work!” reaction that Vista saw.
But people will still find ways to avoid “going viral” over Windows 7.. and find excuses to stick with old OS’s on old equipment. For instance, I know a retired Admin who won’t run anything except Windows 2000.. it, quote, “does everything I want, or need”.
Some folks will move to Server 2008 (and say they aren’t running Vista/7) because they don’t care for the “eye candy”.
Yet others will stick with XP.. because they’ve become intimate with it over the years (or claim “it’s faster”…).
People are a “trip” (to use some California lingo), and seem to me full of idiosyncrasies; and as Mr. Spock kept pointing out, don’t always react logically. I do know one thing — people are inherently resistant to change, and find it stressful.
Is Windows 7 a big change? Well, it looks different, but, no. Does it have some new “must have” feature? Well, no. (see, What’s really new in Windows 7?) Is it “better”? Well, from what I’ve seen so far, yes. (And I think 7 will go a long ways towards moving us into 64-bit computing.) Can it run on older workstations (one reason Vista was not adopted by the enterprise) or does it require a hardware upgrade? Less stringent than Vista, but, sheeze.. just how long do you want to run that single-core+512MB’s?!
The official release date of Windows 7, and finding it on computers in stores, is a ways off yet (October?).. probably coinciding with next year’s Holiday shopping period. A very good argument can be made that Windows 7’s success or failure will not be due to consumer opinion, but the state of the economy. But.. I will be carefully watching the consumer’s reaction.
One thing I’ll be watching is if Apple’s new “Snow Leopard” continues to eat into the “Microsoft share”…
Today’s free link: Fighting malware: An interview with Paul Ferguson
Copyright 2007-9 © Tech Paul. All rights reserved. post to jaanix
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The WWDC and MobileMe
For the sake of ratings, I simply must write something about the hot topic on the Web right now– a topic so hot (how hot is it?) that the amount of “buzz” has caused the social networking/blogging site Twitter to crash under the burden.
That topic is Apple’s WWDC (aka “Stevenotes”*).
The Worldwide Developer Conference has become (one of) the venues where Apple offers sneak peek (preview) at new products and technologies… A glimpse at what the immediate future holds.
(Personally, I find such teases annoying, but the iFanatics feel different, I guess.)
For instance, this year, we were told about OS 10.6 (aka “Snow Leopard”).. which won’t offer any new features and we might see it in a year. WooHoo!!! Yay!!! I mean.. yawn.
And we’re told about a new version (2.0) of the iPhone’s OS, which will affect every person on the planet. Not.
Can you tell? Even though this event is being held right up the road, and I am a World Renown Tech Journalist, I made no effort to attend, and am too experienced to get wow!-ed by the hype. I also confess, I am not a iPerson/iFanatic.
Yet, there are some interesting and relevant items to note: Namely, Apple’s investment in bringing to us the “wonders” of cloud computing with MobileMe and the 20GB iDisk (and they’re hoping.. the 3G iPhone). This video from the conference explains, and demostrates. (For some reason I can’t embed the video, so you need to click the link. Sorry.)
This $99/year service will work “cross platform” (Windows/Mac/Linux) and across devices.
Here we really are looking at “Web 2.0”, and the future of computing. People, before too long, will be storing their whole lives and all their personal information on the Internet. So that we can share it.
Has anyone considered the security implications?
I’m an old dinosaur, and I’m a curmudgeon to boot.. I think there already is too much personal information available about us on the Web, and I’m not about to go putting my address book and calendar (and.. my accounting program?) there.
But those of the Look At Me Generation will probably be clamoring for it.
[update 8/1/08: I have been following MobileMe in various user forums, and tech blogs– the general impression I get is that MobileMe doesn’t work, and is causing intense frustration amongst the public.]
* A reference to the fact that the keynote address is usually given by Apple founder Steve Jobs.
Copyright 2007-8 © Tech Paul. All rights reserved. post to jaanix
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